Advertiser's Block...not as catchy as Writer's Block

I wonder if this is the correct way to approach this....
I have been doing everything I can think of for the two businesses I am working with right now: Terra Java and Ray Eyewear. This week I have mostly been working on Terra Java's social networking and community outreach. Next week I will work a little bit more on Ray Eyewear. But I am wondering...am I going by the correct approach for Terra Java?
In order to spread the news that Terra Java has extended their hours, I have contacted every blogger and newspaper and magazine I can think of in the Phoenix area. I explained about Terra Java and my position and that we'd welcome reviews on the place and the extended hours, but I feel that this way is too pushy and  "needy" so to speak. I have updated all the social networking sites and plan on doing that more tomorrow as well (did you know that the social networking sites digg, plaxo pulse, geist, delicious, reddit, and technocratic favorites even existed? I sure didn't). I am also thinking about putting out a sign in front of Terra Java, or one of those tarps that people hang under their neon signs that say things like "grand opening" and "summer sale!" I just need to get my hands on a tarp...time to get creative. Besides that, I don't think I am doing this advertising thing correctly (at least for this circumstance). I will need to get some advice on advertising this one...
Also, I am working on getting customized stickers and stamps for Terra Java. These stickers and stamps will have the logo on them and we will be able to put them on various things, like to go cups and boxes. Maybe eventually, when the business is farther down the road, we will be able to get fancy customized coffee sleeves, mugs, etc. Until then, stickers and stamps is much cheaper (and just a little more fun).
On the note of Ray Eyewear, I am waiting to hear back about the log in info for all of the social networking sites and the website. They need a lot of help on their social networking, way more than Terra Java. Ray Eyewear has a lot of potential, but it just needs to get updated. I think it will be much easier to advertise Ray Eyewear on social networking because there of all the social networking sites dedicated to pictures only or that attract mostly picture oriented viewers, like pinterest and instagram. So far, I have only rearranged some of their store....ok, almost all of their store. But I think the rearrangement will help make their non-eyewear products more obvious.

In the meantime, here are some prototype logos I am working on for stickers/stamps for Terra Java. Not sure if they will be used, but it's a fun thought. Tell me what you like: