Thursday, February 7, 2013

In the beginning, there was Social Networking

If you were ever wondering how the average teenager occupies their time, I have now discovered it.
Social Networking.
Yes, that crazy thing used by those crazy youngsters is actually used by many businesses to advertise and also gain more contacts. Being in charge of the advertising of Terra Java, it is my job to take care of the home pages of the business on every social networking site I can think of.
And thus starts the internet advertising.
While the process may seem simple (for example, "oh, I will just put my business info in and maybe explore a little on the site") it is actually very very difficult. And there are very very many of these difficult sites. Facebook, Twitter, LinkedIn, Tumblr, Pinterest, Yelp, and even more that I can neither think of nor fathom. Nor do I want to fathom them. Putting your info into the system is the easy part. Then you have to upload all the pictures, sometimes having to make and take pictures to upload, which takes hours for perfectionists like me. Then you have to keep the pictures, event info, and updates all, well, up to date. Then, after you've gained a handle on that, you have to start reaching out to contacts.
What do you mean by "contacts", you may ask? Well, "contacts" is a short way to say "people who may be interested in a business like yours and who may like to collaborate with your business in some manner." For example, the business I am advertising for, Terra Java, is a very artsy coffee shop and would like to find friends on Facebook who are local artists who might like to sell their artwork in the coffee shop. Connecting the dots to what kind of contacts you want to have is the simple part. Finding all the contacts, however, will take some time. Local talent, clubs/groups, and foodies are much harder to find on the internet than nationally know celebrity icons; however, it is always more fun to discover these local, down-to-earth people. Discovering them is a challenge, but also a reward, similar to creating the photos for the websites.
So far, I have been working on Twitter, Facebook, and Pinterest. Hopefully, by the end of this week, I will have gone through Tumblr and Yelp as well, along with any other social networking sites I can find.
The hobbies of an average teenager are exhausting, and the results take a while. In the meantime, please admire these photos that I spent a day creating/editing for the websites:


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