Friday, March 8, 2013

Press Release...A How-To Guide On How to Guess How to Do a Press Release

So, I sent out a mass email to all the staff about how we should do a sandwich making competition....still no word from anybody on that. So that worries me. 
You know what worries me more than silence, though? A request by my boss to do something that I don't know how to do. To be very honest (and humble, I guess, considering how embarrased I am), I don't understand what a press release is, let alone on how to do one. I understand the rest: critiques, reviews, articles, mentions, ads, etc...but what the heck is a Press Release? I asked one of my friend's friends about it (she's in marketing), and she said that I basically have to make it appealing enough for a local paper to publish while also doing most of the work for them. I can do that. Only problem is that I STILL DON'T KNOW WHAT IT IS. I am going to need a lot of help on this. Either that, or I am going to go through a lot of trial and error, ridicule, and shame. I am hoping for the first option...
Oh, I didn't even tell you what the press release was about. One of the baristas there, Bobby Keller, is going to a regional barista competition. Pretty cool stuff. 

Besides this bit of hysteria, my week has been pretty good. I have gotten a lot of responses from the artists and musicians I emailed. It seems that half the Phoenix area is interested in doing an art show or a music showcase at Terra Java. I have also been working on Las Dos Damas logos. I met with the lady who owns it (well, actually, I found out that her sister really owns it but the woman I meet with is pretty much doing all the work...idk what is going on there, but I didn't ask too much). She really likes what I have been doing with the logo. Bonus! 
Here's what the logo looks like right now:
I will be working on it. Next blog, I will show you improvements and tell you plans for completed logo.

~Until My Next Adventure


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