1. The idea is to think of the event well in advance of when the event will happen. This includes planning many details of the event, like date, time, and activities, and making sure it stays busy yet fun!
2. Then, whoever is coordinating the event contacts their advertiser/marketer/public-relations-er and sees what kind of advertisements to do and where.
3. After that, prep for the event and get all the little details worked out. This is the point where you may also contact people you know and get them interested.
4. Keep your advertiser updated.
5. Bring on the event's activities!
Guess which steps are not followed? 2 and 5! It seems that it is much easier to plan and advertise an event when the advertiser is involved. Go figure.
On the plus side, I now know how to do a press release! I got all the little details from a friend of a friend who works in public relations. I am hoping to do a press release on the sandwich making competition, perhaps another music showcase, or an art show/auction. I have contacted Suzy Lippmann about the art show idea and Bobby Keller (in fact, the whole staff, but bobby was the only one who replied) about the sandwich competition. I don't know if any of it will get done, but it would be a nice idea. Also, I think that if Suzy says no to an art show for local artists, perhaps I could contact a school nearby and see if they want to hold an art show at Terra Java. Just some thoughts...
Until something solid shows up, here's a pretty picture of delicious Easter basket goodies!
Alli the Easter Egg
~Until My Next Adventure
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